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Increasing Giving Increasing the GivingIdea #1 Develop (or borrow) very well written material on giving and use it regularly. We have pieces that we use on a regular basis that talk about a variety of money topics in the church world. Here are some examples:
Youve got to get comfortable talking to your people about money matters. Not just tithing. Know what it costs to operate your ministry and learn how to communicate that information in person as well as in writing. Just putting your figures in your newsletter or saying "We didnt make it this month we need more of you to give," is not going to be very effective. Increasing the GivingIdea #3 Give your people plenty of time to prepare their love offering. Give them several minutes. Come up with a dialogue, or something to do, while theyre writing their checks thats right for your style of ministry. For example, at Church of Today, San Diego, I will say something like this: "Now is the time to share our tithes and love offerings. If youre here for the first time, please dont feel that you have to participate in this part of the service. You are our guest. For those of us who consider this our church home, we know how important our tithes and offerings are to what this ministry is able to do. And we appreciate the gifts you gift. While youre preparing your gifts, let me remind you of a few things (I might mention once again a particularly important announcement or that our Prayer Partners are available to pray with them this morning . . .).
Increasing the GivingIdea #4 Theme baskets for silent auctions can raise a nice amount of money. Each year, right before our Fall program, we do a Silent Auction with themed baskets. We invite people to complete a basket on their own, to join with others to create one together, or to contribute money that the staff will use to create baskets. Some of the themes weve used for baskets have included: gardening, sports, coffee lovers, lego baskets for kids, baskets with gift certificates for massages, Reiki, makeovers, etc. Each basket has a tag on it indicating the value of the basket and the donor/creator of the basket. We ask that bids start at 50% of value and we collect bids for four Sundays. Our members know that the money raised from this silent auction is used to pay for our fall program. Our Association Office has more information on this.
Increasing the GivingIdea #5 Investigate a "grocery scrip" program as a simple, ongoing fund-raiser for your church. Since everyone buys groceries this can be an easy way to generate ongoing funds. "Scrip" is purchased in bulk at a discount and then sold to your congregation at face value. You can get lots of information from the National Scrip Center in Santa Rosa, CA. Their number is 800-538-1222.
Increasing the GivingIdea #6 If you need to raise funds for a specific project, you might consider offering a small commemorative gift for a contribution. For example, when we were putting in our childrens playground (which cost approximately $50,000) we were quite surprised to learn that the sand for the playground alone would cost approximately $4,000. We raised the funds quickly and easily by selling "buckets of sand." We purchased bright yellow sand buckets and shovels and "sold" 100 of them for $40 each. The people loved it.
Increasing the GivingIdea #7 Put pens not pencils in your pew racks. People dont use pencils to write checks.
Increasing the GivingIdea #8 If you use a decorated Christmas tree at your church, consider selling lights on your tree in memory of loved ones that have made their transitions. Or invite your congregants to purchase a light in memory of someone who lights up their life today. Obviously, the goal is to see how bright you can make the tree. (Special thanks to the San Diego Hospice where we first learned of a similiar idea).
Increasing the GivingIdea #9 Consider doing an annual summer letter that can serve as a gentle reminder to folks to remember the church (financially and prayerfully) while they are away on their vacations. Send the letter out at the start of Summerright after Memorial Day weekend is a good time. And be sure to say something low-key during your announcements 2 to 3 weeks after the letter is sent out. You might say something like, "We do want to say a great big thank you to those of who have been remembering the church with your gifts while youre away. It makes such a difference." (Even if your response is not as good as you hope for, "thanking" whatever success you have gotten is anothergentleway to remind people of the letter without making them feel guilty.)
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