Marketing Plan
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Meditation CD/Tape and Pendant

 Marketing Plan

 

 

A. Wholesale Promotional Mailout

    1. Addressed to selected -
    commercial/religious book stores,
    distributors of books/tapes and accessories, and
    New Thought churches/bookstores

    2. Consisting of

    covering letter from Wendy

    brochure about each of the products
    sample CD/Tape (or promotional tape including segments of meditation CD/Tape and Pendent)
    Order form (can be part of the brochure)
    Reply paid envelope for ordering (or instructions on telephone ordering)

 

B. Retail Promotional Mailout

      1. Addressed to congregants of Church of Today

      2. Consisting of -
Covering letter from Wendy
Brochure about each of the products
Order form
Return envelope

 

C. Retail Marketing Packet (for Retailers)

       1. Sent to retailers with their first order

      2. Consisting of
Wall/Window Poster
Stand-up counter posters
Brochures and brochure holder
Display case

 

 D. Web Page Advertisement

        To consist of:
Pictures of the items against pleasant background
Written material condensed from covering letter and brochure
Order form which can be sent directly to our Internet e-mail box

 

 F. Traveling Marketing Ensemble (for staff trips)

       To consist of
Display case
Stand-up posters
Brochures
Table covering